Some time ago I came across the Instagram account of Karen Dobres, a director at Lewes FC. In 2017, Lewes became the FIRST professional or semi-professional club in the world to start treating its women footballers the same as its men – the same playing budgets, same pitch, same training facilities. And after just 2 seasons they had quadrupled the women’s gate figures! I wanted to know about this club, about Karen, and so I asked her to write a guest blog post. Grab a cuppa, and have a read: this is a great story (and not just because we learn that women were actually banned from playing football by the FA back in 1921! And mostly likely because women’s games drew greater crowds than the mens!). And do check out the links at the end where you can find out how to become an owner, because Lewes FC is 100% fan-owned and not-for-profit, using the power of football to create social change.
‘Thea Chops Books believes in sharing messages of equality and acceptance, and teaching our little ones that they can be whoever they want in life.’
Suzanne Hemming, Author, Thea Chops Books
Why has Suzanne asked me to write a blog post here about football?
What has football to do with self-acceptance and freedom from stereotyping? What has it to do with your children’s’ futures? And isn’t it one of the last places you’d look for equality and acceptance…?
Why Football?
Let me explain, with two examples from my own kids (boy, now 19; girl, now 23).
In 2017 three things happened in close succession.
1) My daughter passed her driving test, and took her younger brother out for a spin. Loudly and persistently catcalled by two white van men (‘Hey sexy, where you going? etc) she didn’t react at all, so used to it was she at just 18. He though – just 14 and a boy – was flabbergasted. Not only that they had shouted at his sister unprovoked just for existing as a woman, but because she hadn’t batted an eyelid. Now of course at 19 he understands that not only is this behaviour normal, but he must also look out for girlfriends’ and their drinks in nightclubs in case they are spiked, or worse.
2) My daughter and her friends would chat with me around the kitchen table about politics, social issues, and their lives, but seemed to morph into different beings over on Instagram. On that public platform they’d pose in nightclub toilets above captions like ‘Yeah’ and ‘chillin’’. All perfectly fine, but where on earth was the rest of them in public? The thoughts and reflections, the determinations they shared, the substance.
3) My local football club became the first in the world to pay their women footballers the same as their men and made international headlines for our small town. And I didn’t even know women played football.
Don’t judge though.
Unwelcome Women
You see, all my life footballers had been men – on the telly, on the back pages of newspapers, in jacuzzis with WAGS. Football was by men, was consumed by men, and featured men – women were decorations on footballer’s arms. And I’d been to just the one match (Brentford – my cousin played for them), felt threatened by loutish male fans, decided it wasn’t for me, and dropped it from my radar.
Looking back, I’d been meant to feel that way. At school in the 70s we girls weren’t allowed to play football. Only the boys would play – taking up the whole playground at break times to do it – and leaving us girls to jump rope or play hopscotch round the edges.
Following Lewes’ ground-breaking decision, I went down the road to The Dripping Pan to watch Lewes FC Women play and had an epiphany. These young women – strong, powerful, decisive, assertive, and working in a team, right here on a public platform – were the antidote to sexist conditioning that saw women and girls as decorations, and as lesser than boys and men.
The problem was that following this football club’s bold move to split playing budgets down the middle, critics (male ones) were saying the women didn’t deserve to be paid the same because they didn’t draw the same crowds. This was true – at that point Lewes FC Men got an average gate of around 450 and the women just 120.
However, the club responded by targeting and welcoming ‘unwelcome women’, like myself, to the game. But, as I was to learn, it’s truer to say BACK to the game.
The Ban
I discovered that women were in fact banned from playing football in this country back in 1921, at a point when they were drawing crowds greater than men could muster. So the FA decided – in a 15 minute meeting – that it was ‘a sport quite unsuitable for women’ and could harm them gynaecologically were they continued to kick a ball and run around a pitch.
Knowing what I know now, as a director of the club, and working with footballers, it hurts and angers me even to write this ‘herstory’. But it drives me too. Because football with 3.6 billion fans (mostly men) around the globe is the world’s most popular sport, and a microcosm of our wider patriarchal society. What happens in football has a huge impact on the actual world. Why? Because it affects men’s heart and minds like nothing else. Think of the men in your life who are fans of the game: how much time and thought do they devote to it? How much passion do they have for it? So where is the best place to demonstrate and have a conversation about the power of gender equality with those who can really do something about it (ie, men)? That’s right, it’s the beautiful game.
Fans Of Change
It took two seasons to quadruple the women’s gate figure by actually letting people know about women’s matches and what they could expect at them. By 2019 the women’s gate had quadrupled and the men’s had risen too, thanks to the boldness and buzz of ‘Equality FC’. There were clever match day posters designed to interest unwelcome women, and themes and campaigns to attract them in solidarity with our cause (Prosecco on tap, and world record for how many suffragettes at a football match anyone?). Both first teams were promoted the season after the introduction of ‘Equality FC’, and the men’s gate rose too. The media attention was overwhelming and remains high to this day.
As sexism and corruption are the wallpaper of football (there are too many examples to mention here but try the location and quality of pitches, TV exposure, pay, resources, medical care, newspaper inches, cup prize figures for starters) our club is streets ahead of others in terms of the way we treat our players, fans and owners.
The agenda of Lewes FC is set by its ownership model. We’re a not-for-profit community benefit society, and as such we use football as a vehicle for social change. We are NOT about making profits for private shareholders, instead we aim to create value for the community who own us. Hence the social campaigning.
Call Him Out
The latest step in our gender equality work is our campaign to #CallHimOut.
Because the other side of female empowerment is, of course, the fight against toxic masculinity.
Having formed a ‘SisterShips’ network with like-minded groups empowering women and girls, we were struck as a club, by the outpouring of grief and anger following last year’s high profile spate of violence against women and girls. Our SisterShips were upset at the way women were effectively being made to take responsibility for the violence against them when the onus should be on the perps – who were men.
So, having strong male role models in Lewes FC Men, we discussed what the team as male allies could do. Our amazing male players decided to call out misogynistic language and behaviours in themselves and in their changing room, in the belief that these micro-aggressions could fuel a wider rape culture. They made public pledges on twitter to #CallHimOut, and are now working on the movement through dialogue and awareness training. They aim to mentor our under 18s boys team next.
Inequality is SOOO Last Season
As we welcome more girls and women to our historic ground, ‘The Dripping Pan’, as we tell our story to schools, colleges, journalists and business conferences, so we loosen society’s restrictions a little more. As more girls realise they have a bona fide choice between ballet shoes and football boots, so do boys. As more girls learn the leadership skills football has to offer, so boys learn that they don’t always have to be the strong ones – they can relax, be vulnerable, cry when they need to. As we pay and resource men and women the same in football, so we tell the world, and all our children – it really is ok to be you.
Become an owner of Lewes FC here
Find out more about the club here
Follow Karen Dobres on Instagram here
